Book List

real-estate-investing-book-list-page-graphicHere are our recommended books for real estate investing.

The first step in your journey to passive income is knowledge and education. It’s going to take time and energy to fully invest in yourself and move forward. When you want to truly achieve your liberty and gain your freedom, YOU must do whatever it takes…turn off, unplug, and remove your television, social media or whatever else may be wasting precious hours…TODAY! We all have the same amount of time in a day, 24 hours or 1440 minutes. We challenge you to read every single day – no excuses.

Here a list to put you on the path to greatness.


The Art of War– Sun Tzu
So you want to be King (or Queen!)? Ruler of your time, income and life? This is your start.

You must learn the rules to engagement and the game of life and business. As recommended by Sir Lord Gordon Gecko, this is a must read.

The Art of War is a book of strategy and execution and as a leader and the next big thing, this book serves as a timeless guide.



The Prince – Niccolo Machiavelli

No one leader is the same. Leadership takes many forms, sizes, egos, and morals. The Prince is a classic on styles of being a leader.

The book teaches you the vast options of being a true ruler. You’re in this to be the best and the people must love you.

Learn from history and gain examples from many who have stood where you want to go.


The Cash Flow Quadrant – Robert Kiyosaki

You can be a Worker, you can be Self-Employed or TIED to something you’ve created, you can be a Boss/Owner, or you can be an Investor… the choice is yours.

We all start somewhere, however on your path to freedom and passive income you need to recognize where you are now and what mentality and mindset you’ll need to get where you’re going.

We read this book prior to picking up Rich Dad, Poor Dad. Cash flow is priority and understanding your position is critical, no one is stuck in their position!


The Art of the Deal – Donald Trump

Being a dealmaker is the ONLY way to be in the real estate investing business. It’s not about talk, it’s not about being a guru, and it’s definitely not about being perfect.

Learn the basics of deals from a multi generational real estate success story.

Whether you agree with his politics or rants is not important, what matters is the cold hard cash produced and the difficult transactions completed.  


The Fountainhead – Ayn Rand

What drives you? How firm art thou in thy morals, values, and thought? Would you trade your project, your decisions, or reasoning just to move a project forward?

This book is illustrates what it means to be a diehard in your beliefs and production. The moment you choose to allow your creations to be consumed and transferred for the intentions of others, you have lost! Howard is the representation of purity and how we must stay grounded no matter money, success or fame.


Getting Passed No – William Ury

Have you ever been consumed in an argument and repeat the same fights? Are you able to maintain clarity of thought and distance yourself from the battle and trigger’s others unleash?

Learn how to get past no at any level. This is the first step in learning to become a good negotiator.

You’ll learn how to engage in debates and conversation with out becoming upset or allowing angry to enter your realm. Read this book.


Getting to Yes – Roger Fisher and William Ury

Just because you got past No, doesn’t mean you know how to get to yes or even got what you wanted. What’s your B.A.T.N.A.? You should view negotiations as a battle that you’ve prepared to win.

Just like the Art of War, this is your chance to learn strategy and plans to approach agreements. You’ll only get one real chance in negotiations, so do us and yourself a favor and prepare first!


E-myth Revisited – Michael E. Gerber

OY… I was lucky enough to receive this book 3 years after I started my company from a close friend and successful entrepreneur. I now recommend it as the first step even before taking the leap into entrepreneurship.

This book will save you time, headache and help you set yourself up for success faster.  Most people don’t fully understand the dynamics of what it means to transition from an employee (technician) to entrepreneur/business owner.

This book is fundamental to changing your mindset and put your emotions aside in the path to owning a system instead of creating a job for yourself. If you’ve read The Cash Flow Quadrant, you now understand the importance of owning a system, take it to the next level with the E-myth.


Outliers – Malcolm Galdwell

There are many externalities which influence our growth and development. This is the beginning of your understanding of the 10,000-hour rule.

Would you like to hear out of the box examples of success and how little talked about scenarios and underlying factors affect situations? This is it. As a staff writer for The New Yorker Magazine, and NY Times multiple best seller, Galdwell has perfected the humility of his writer’s voice.


Letters to Shareholders – Warren Buffett  

Hands down one of the best business books we have ever read.

Learn strategy from one of the greatest living investment legends on earth. His hand has personally penned, maybe typed these letters to his partner’s year over year over year, beginning in 1964.

You’ve got a business and history lesson all in one! Want to understand how to evaluate investment opportunities and what criteria Mr. Buffett has established from himself and partners? Here it is. The record speaks for itself.

You probably won’t get through this textbook overnight but if and when you do, you will be as sharp as some MBA students at top institutions. These are real business case studies with real names, dates, numbers plus a story to tell!


Freakonomics – Stephen J Dubner and Steven D. Levitt

Fun facts, weird trends, unknown stories…these guys have put it together. I learned something about myself from reading this book. The chapter about names  has influenced me for years after reading.

You’re going to be a conversationalist on the level of Galdwell after reading this book!


The Little Book of Common Sense Investing – John C Bogle

Being an investor can be overwhelming when you’re starting out. Let’s “keep it simple stupid” and use common but uncommon sense. Don’t worry about being fancy and making things more complex.

This short, quick read will affirm and reaffirm investing fundamentals.

Whether you decide to invest in equities, real estate or businesses, the lessons will translate and guide you. Don’t worry about big unfamiliar terms rather take these principles as your base and read with an open mind.


Pour Your Heart into It – Howard Shultz

Have you ever wondered how Starbucks has achieved such monumental success and growth? Was it organic, did it happen by chance?

This is the Starbucks story.

Learn the journey of a relentless founder who would do whatever it took to become a larger scale national success from day one. You don’t have to start small you just have to have a vision and plan for where you’ll expect to be in the future.

The founder’s story will resonate with your drive and passion while teaching you critical lessons in building your brand not just business.   


Story Selling for Financial Advisors – Scott West and Mitch Anthony

Sales, just like writing is about storytelling to engross your customer or reader in your message.

Stop pitching and start relating; this book will teach you how.

You don’t have to become a financial services professional to gain value from this book. Anyone in real estate or investments understand OPM and leveraging capital.

Learn and uncover new or non traditional markets and ways to approach them that matter. Both men and women clients are and will be different don’t be blind in taking a one size fits all strategy.


The Little Book of Value Investing – Christopher H. Browne 

We follow and believe in being value investors.

If you haven’t learned about Graham and Dodd or learned and read from Buffet, this is your simple guide. It’s possible to finish this book in a single day. Walk away with an understanding of an investment style for wealth building.

You don’t have to invest in stocks to recognize the underlying principles being taught. Apply the concepts to your investment of choice.


It’s Not How Good You Are, It’s How Good You Want to Be – Paul Arden

“Give me guys or gals who are poor, smart, and hungry!”

How bad do you want it? Some think it’s luck, others strictly talent, that is not the case.

This book is a simple, visual, and confidence building reference. It’s fun and easy to consume, let it help you expand your mind and thinking.


How Your House Works – Charlie Wing

This book was used in a beginner’s construction class at a local community college.

The target audience is students and people who haven’t been exposed to how houses work outside of normal living. It’s full of pictures and illustrations to help you understand the systems and operation of homes.

Every person interested in real estate investing, whether hands on or passive, should understand these basic and fundamental concepts.


Raving Fans –Ken Blanchard

Being in business no matter what the industry means you will and must deal with people. Customer service is critical and can be done at any stage or level.

This book will teach you how to have people brag about you in the best way possible!

Have you even wondered it takes to gain referrals without having to ask? This is done through your actions and execution. People = Money and you’ll learn quickly through the story telling style how this will affect your success and ultimately bottom line.


Atlas Shrugged –Ayn Rand

This is one of, if not our favorite books of all time. PERIOD.

You must be mentally prepared when attempting to read this book, it took me 3 tries before completing it.  Each time I was drawn back to discover, who is John Galt? And what was all the talk about this story. See Rand Paul longest filibuster ever. It is easy to spoil this book and cheat to learn the story, DO NOT DO THIS, DO NOT PASS GO.

This book has to do with the soul of your craft and the soul of your production. It also is one of longest books I have ever completed.


How to Win Friends and Influence People – Dale Carnegie

Have you ever pissed off people and not understood why? Not just one person but random people, new people, all types of people and they all begin to mention the same things?

Don’t worry I’ve had this problem and so has Warren Buffett. This is a real problem and pattern and must be adjusted ASAP.

Start listening and looking within, for me it took 3 people asking me if I’d read this book.

Learn how to get along for your long-term benefit. The person you are and becoming can and will make many people uncomfortable and it’s your duty to help manage the effects for them. That’s true leadership and your responsibility to go above and beyond.  

Take the path of least resistance and read this book as soon as possible, even if you aren’t affected by the problems mentioned above.


The Richest Man in Babylon – George Samuel Clason

The simple principles of wealth-building are right here at your finger tips.

PAY YOURSELF FIRST!

Above everything, bills included, I know this sounds crazy but truth is you are more important than a bill.


Trump: Surviving at the Top – Donald Trump

Donald Trump is truly a deal maker and successful in real estate development and real estate investing. He has been at top and struggled with failure and bankruptcy at the bottom while still being able to bounce back! Donald knows what it takes to survive in the one of the hardest real estate markets in the world.

Take these lessons and apply them to whatever market you’re in. With big success comes big responsibility and opportunity.

This book will help you prepare for staying at the top once you get there. You have to be in this game for the long-term and want to last a lifetime! Build something great!


 The Alchemist – Paulo Coelho

The was one of the first books I read when beginning my journey as in real estate investing. I woke really late one morning and begin this book and did not put it down until I completed it the same day.

If you’re looking for pure inspiration this is it.

It gives you energy and allows you to believe in something deeper driving the path your choosing. If you believe in following your gut and instinct this book will affirm that.


The 10X Rule  – Grant Cardone

Are you ready for a kick in the pants?!?! Ready or not here it comes!

Grant Cardone serves up his philosophy on business and life in this book. All about goal setting and living a life on purpose, he really changed my whole paradigm towards setting and going after my goals. According to Grant, success is your duty, obligation and responsibility.

You are literally obligated to yourself, your family and your community to be successful. Anything less is unacceptable. You’re letting the people you care about down by being mediocre.

This book is a MUST READ.

Do not pass go, do not collect $200 until you read this book. It will change your life, I promise you won’t be disappointed. Hint: the audiobook is even better!


Secrets of the Millionaire Mind – T. Harv Ecker

Alright, I’ll be honest, this one is a little hokey. But as Harv says in the book, I’d rather be hokey and rich! I love this book because it challenges you to really take ownership of the life you have.

Everything in your life, good or bad, positive or negative, is there because you brought it there. This ownership of responsibility is not meant to beat you up. Au contre! It’s meant to empower you to retrain your outlook on life and strategically attract the life you want.

I really found the thought processes of rich people enlightening. I think you will too. I loved his outlook on life so much that mastermind group members say his affirmations at the end of every meeting.